Your growth score: 67/100
Checked from the United States
- Found on Google#16 on Google for “carboxymethylcellulose”. For the broader “specialty chemicals food ingredients supplier” you're #6.10/20
- Shows up in AI answersNamed by 3 of 4 AI assistants (ChatGPT, Perplexity and Claude).15/20
- SEO & site basicsPage title is 71 characters, meta description is 172 characters and no sitemap found (homepage read, 6 pages checked for broken links).9/20
- Design & UXMobile speed 51/100, accessibility 95/100; text boxes overlap and page scrolls sideways on a phone.13/20
- Vs your competitors#1 of 4 against your competitors on AI answers and Design & UX.20/20
#1 thing holding you back
Add XML sitemap to help Google find all pages
No sitemap was found on your site. A sitemap tells Google which pages to crawl, helping it index your full product range and boost visibility for specialty chemicals searches.
This is what I will do first
Fix this first: page title is 71 characters
It is a small edit on your homepage and it affects how every search engine reads your site.
Your competitors
- Nouryon · source: cbinsights.com8/40
- Clariant · source: cbinsights.com20/40
- W.R. Grace · source: cbinsights.com12/40
You: 28/40 on AI answers and design.
We checked: “carboxymethylcellulose” and “specialty chemicals food ingredients supplier” on Google · ChatGPT, Gemini, Perplexity, Claude · Google PageSpeed (your site) · a phone-screen check
azelis.com scored 67/100 on Zavi's growth check.
What's your growth score?
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